Bannon, Carlson and... Liz Truss? A Look Inside the One-Time PM's Foray for Make America Great Again

The former UK leader, kicked off the inaugural episode of her video series with a pledge to expose "those with ill intent" striving to weaken Britain, the US and Europe. Truss elaborated she would reveal how an "international network of leftists function to subvert the democratic process and the will of the people."

"We will examine the Maga phenomenon and understand how it can be replicated in Britain," Truss declared. "We will interview the prominent voices of the Make America Great Again campaign."

In advance of the series premiere, there was a strong advocate. "This is the beginning of a type of political shift," remarked the controversial US journalist. The right-leaning Just the News will host the Truss's new audio shows.

Forging Alliances in the Maga Media Ecosystem

British fellow travellers, including a advisor linked to Reform UK, have also helped her launch the Truss's program. Its staging is competent, though simple. Truss has amassed ten thousand followers in her debut week and her first episode had 67,000 views during that week.

This marks a humble beginning, but in making common cause with John Solomon, Truss is being pushed into a mature conservative ecosystem creating and spreading pro-Trump narratives. Its obsessions encompass accusations of information control by the established press and a desire to remove a so-called administrative state – a force that she attributes her downfall to for the rapid conclusion of her short and troubled leadership.

"Just the News is not famous outside of the Maga world, but it does have influence there, primarily thanks to Solomon, who offers opinions on Maga platforms like the program hosted by Steve Bannon and has even spoken with the former president," said Professor Alex Hinton, who has closely studied the Make America Great Again phenomenon.

A Controversial Partner

The former PM's foray to bring Maga media to Britain has pushed her closer to divisive personalities such as Solomon.

He set up his media outlet following backlash after he was accused of promoting inaccurate reports about Joe Biden's anticorruption effort in the Eastern European nation, as well as controversial stories about ex-ambassador to that country.

Solomon's reporting were repeated throughout the pro-Trump outlets, with Solomon appearing as a regular guest on the prominent Fox News show. Donald Trump endorsed Solomon's reporting.

The journalist published the allegations regarding Ukraine in a number of opinion pieces for the publication the Hill, where he was re-designated as an opinion writer after colleagues complained over his articles. These reports were pivotal in Trump's pressure for the Ukrainians to probe the Biden family in 2019. This pressure led to impeachment charges targeting Donald Trump. The Senate later acquitted the commander-in-chief.

Not long after Solomon left the newspaper in autumn 2019, the publication announced it was conducting a examination of his columns about the Ukraine issue. It concluded Solomon had relied on questionable informants and noted he "did not disclose important details about main Ukrainian informants, including the fact that they had been indicted or were the subject of inquiries."

Joining the Network

His media appearances are a sign of the conservative ecosystem Liz Truss is becoming part of. He talked about his support for Truss's project on a broadcast he helps run on Real America's Voice, a rightwing cable channel that is where you find the pro-Trump commentator former adviser Steve Bannon and on which Tucker Carlson also features. Truss has already spoken with the political operative on a debut installment.

In linking up with this media figure, Truss has become a minor player in a extensive web of conservative media outlets that routinely share and promote one another's material.

His personal programs have repeatedly hosted figures such as Mike Benz, a political voice whose arguments against the foreign aid agency was used by the X owner as reasoning behind shutting down the international development organization.

A Global Media Play

While Truss's stilted style and professional woes have invited ridicule in Britain, certain American analysts are taking seriously her bid to revamp her image as a British branch of the pro-Trump media ecosystem.

"It is necessary to treat folks like that seriously, even if you may not want to accept their words at face value," said a former Biden White House aide, who was employed in the Biden administration.

"You saw how in the recent campaign President Trump used that alternative press to disseminate his views. Without a doubt that sphere spreads and shapes debate overseas. It seems quite apparent to me that the conditions in the Britain are akin to what permitted this parallel press sphere to flourish in America."

Alan Finlayson, said the digital right-wing media sphere was already making its presence felt in Britain.

"Digital media is borderless," he stated. "There exists a sort of atmosphere within which stuff flows – at times taking an extreme form and other times more moderately – but which is connected."

Hinton said the expansion of the digital conservative movement in the UK lately meant the "potential to have a larger effect is substantial."

Cross-Atlantic Aspirations

"The former PM and the Reform UK leader not long ago were featured at the CPAC, where I saw they echoed pro-Trump themes ahead of the {king of Maga|

Steven Calderon
Steven Calderon

Elara is a fantasy writer and world-builder, known for crafting immersive tales inspired by ancient myths and modern imagination.